Making your site Interactive       As mentioned in a previous page visitors expect the sky when they browse a web site. Don't disappoint them by giving them a web site that is grounded and static. In order to have a successful online presence a web site has to offer some sort of personalization to its visitors. This personalization can be anything from remembering the visitors name to suggestive selling to re-arranging the page so that information that the visitor frequently uses is presented at the top of the page rather that the middle or bottom.       Our personalization engine uses technology developed in house to store user preferences and recall them when a user visits a page. We offer our engine through an ASP (application service provider) model. That means that we physically house the personalization server hardware and software. What we provide to clients is a set of APIs (application programming interface) to use our personalization engine on their site. This works out good for our clients because we: vProvide the hardware needed to run the service vProvide the personalization software vMaintain the hardware vMaintain the software and databases that run the personalization server vAre responsible for the uptime of our servers       In order for a company to do this on their own a significant investment must be made in both hardware needed to run the system and also in human resources needed to design and develop a successful personalization engine. We take care of that and leave your company to doing what it does best.       Below are some links to learn more about personalization: vWhat is personalization? vWeb Personalization for One-to-One Web Marketing: Increase interactivity and present a personal Web experience vPersonalization and privacy survey vConsumers Will Provide Information for Personalization       For more information about our interactive development and personalization services please contact us.